But Google’s next-generation operating system, Android M, will run on the car’s processors and go far beyond the dashboard systems, Reuters reported. It would be connected to the Internet at all times. It wouldn’t require a smartphone. It would be sold as part of the car and run the entertainment and navigation features. It would give Google unrestricted access to the car’s cameras, GPS location, sensors, fuel gage, speedometer…. Are you speeding again in that 25-mph zone?
It would know where you go, where you stop, where you buy gas, where you pick up people, and who you pick up (their smartphones are all traveling together). It would include vehicle-to-vehicle communication whether you want it or not. It would give Google real-time access to just about every bit of data a car and its numerous sensors generate – the mother lode in the information age.
The opportunities to serve ads and direct drivers to those advertisers would be endless. Google, and not the automakers, would monetize the automobile. It would thrust itself between the driver and the car.
So the fight is on between Google and automakers over who owns and controls your personal data so that it can be combined with other data, analyzed to the nth degree, stored forever, distributed or sold so that it can be used to direct you, manipulate you, or hound you. It will be monetized in endless ways. It will be shared, voluntarily or involuntarily, with governments that have their own designs. It – and everything in your car – will be targeted by hackers.
For these politicians and automakers in Germany – or anywhere else – this all-encompassing, seamless, borderless data collection effort that exceeds anything the NSA has ever come across in its wildest dreams is an immense opportunity. Clearly, ownership and control of this data is worth fighting over. But we already know who does not own or control your data: you! It’s not even up for discussion.
FK – It’ll even drive you to the police station if it’s told to…